With right strategies, India could emerge as nutra powerhouse

NUTRACEUTICALS, a combination of “nutrition” and “pharmaceuticals,” are products that provide health benefits beyond basic nutrition. Nutraceuticals may be available in various forms, such as dietary supplements, functional foods, or beverages, and they contain bioactive compounds that are believed to have positive effects on human health.

- DR BIPLAB DEBNATH

Nutraceuticals contain bioactive compounds, such as vitamins, minerals, antioxidants, phytochemicals, probiotics, and prebiotics, which are known to have beneficial effects on health.

Nutraceuticals can also be found in functional foods, which are regular foods fortified with bioactive compounds or natural ingredients to provide additional health benefits. Examples include fortified cereals, probiotic yogurt, and fortified beverages.

Many nutraceuticals are derived from natural sources, including fruits, vegetables, herbs, spices, and marine sources. Plant-based nutraceuticals are often preferred due to their perceived safety and health benefits. With increasing health consciousness, changing lifestyles, and a rise in noncommunicable diseases, the nutraceutical market in India is witnessing significant growth.

Nutraceuticals are associated with various health benefits, including supporting the immune system, promoting heart health, aiding digestion, improving cognitive function, and reducing the risk of chronic diseases. Nutraceuticals rich in vitamins (e.g., vitamin C, vitamin D) and antioxidants (e.g., zinc, selenium) can support the immune system, helping the body defend against infections and diseases. Probiotic nutraceuticals containing beneficial bacteria can promote a healthy gut microbiome, improve digestion, and alleviate digestive issues like bloating and irritable bowel syndrome (IBS).