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"SUSTAINABILITY ISN'T A FAD”

India Today

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March 24, 2025

Amrita Guha and Joya Nandurdikar, the creative forces behind Untitled Design Consultants, are treasure trove of beautiful aesthetics, a repository of Indian crafts and a cornucopia of trendy, modern architecture

- By RIDHI KALE

"SUSTAINABILITY ISN'T A FAD”

Craft with a contemporary voice could be their calling card. So could design with a soul or details with a dash of drama. Meet the design duo who aren’t just crafting interiors—they’re rewriting the rules of style. Amrita Guha and Joya Nandurdikar, the creative masterminds behind New Delhi’s Untitled Design Consultants and the furniture playground Furgonomics, blend soul, sass, and sustainability into every project. Their work is a playful nod to India’s traditional crafts, spiced up with a modern twist that leaves you both inspired and a little bit in awe.

imageTwist on Tradition

“What we are trying to do is balance traditional techniques with modern ecological consciousness,” shares Guha, who studied at Vastu Kala Academy, New Delhi and Rachana Sansad, Mumbai. By taking techniques like dhokra and shola and transforming them into chic, contemporary furniture, they’re nudging artisans to step beyond comfort zones—and opening doors to new creative possibilities.

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