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A SHARE FOR EVERYONE

India Today

|

February 03, 2025

From simplified processes to seamless investments, trading apps are transforming India's financial landscape, empowering millions to try their hand at stockmarket trade

- ANILESH S. MAHAJAN

A SHARE FOR EVERYONE

THE DRUDGERY

Delving into the pink market listings, tracking stock movements, staying glued to business channels and chasing brokers for insights were once the preoccupation of investors navigating the complexities of scrip trading. Deterred by the unwieldy system, investors had to rely heavily on intermediaries, leaving them vulnerable to questionable advice and delays in executing orders. Opening demat and trading accounts was cumbersome, involving extensive paperwork, in-person verifications and significant delays. The advent of online trading in February 2000 offered a glimmer of hope, but remained an elite domain for years, limited to those with desktops and stable internet connections. For those constantly on the move or from semi-urban and rural areas, barriers persisted, leaving them cut off from real-time market action and burdened by additional costs.

THE EASE OF LIVING

Today, it's all in the palm of your hand. Mobile apps have revolutionised investing, offering features like integrated UPI payments, real-time portfolio tracking, algorithmic trading and educational content for investors. No longer reliant on brokers or physical paperwork, investors can manage their finances with just a few taps.

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