Feel the Burn

With killer curves and more than LI million followers, fitness superstar Amanda Lee is one to watch

- NICOLAS STECHER

Amanda Lee terraformed the fitness landscape when she leveraged the then-nascent world of Instagram to focus on improving your physique. The famously shapely trainer/ model pioneered the social media fitness space, quickly growing her following into the millions thanks to disciplined posting and superb genetics. Then a high school reunion reconnected her with ex-classmate Kim Kardashian, and the rest is history. Before she knew it Lee found herself training not only Kim but also her sister Kourtney, and soon her success skyrocketed even further the way only a Kardashian Touch can.

How did you get into fitness?

I got into being a trainer because I grew up in L.A. and my mom is super, super into fitness, runs seven miles a day, can do the full splits at 60 years old. So I was kind of influenced by her. And I was looking for a part-time job after graduating college and she suggested that I try being a trainer. So I started doing it part-time, loved it, built up a clientele, and it became a full-time thing for me.

Was it a struggle at first, or did you find instant success?