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PIERRE BALMAIN
Just URBANE
|July 2022
Synonymous with sophistication and glamour, the French luxury house was one of the very first brands to capture the American market. And, known for creating the new French style which was more focused on fabrication than flashy overly bedecked pieces, Pierre Balmain made sure that he was ahead of time
"GOOD FASHION IS EVOLUTION, NOT REVOLUTION."
BORN IN THE SMALL FRENCH ALPINE VILLAGE OF ST JEAN DE Maurienne, Pierre was surrounded by fashion. Pierre's dad ran a successful drapery business whereas his mom and sister owned a fashion boutique. All of this surely influenced the craft that he carried in his blood. However, Pierre was an architecture student who dropped out, when he realized his inclination toward fashion. During this time he happened to visit designer Edward Molyneux's studio in the year 1934, which made him take the job at Molyneux. He worked there as a designer for five years until the second world commenced in 1936. Post this he served in the French Air Corps and the Pioneer Army Corps, before returning to fashion.
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