Another Way Forward

The new Prada Paradigme eau de parfum features ambery and woody notes with reverse pyramid composition by three master perfumers

- ANDREA SAADAN

Since 1913, Prada has built its reputation on questioning conventions and inviting creative experimentation to open new perspectives.

The house's latest venture continues this legacy of intellectual curiosity.

Prada Paradigme arrives as a masculine eau de parfum that dares to ask: what if there were another way to approach fragrance entirely? Rather than following established formulas, this new scent explores uncharted territory in masculine perfumery.

The name Paradigme is an augmented anagram of “Prada", continuing the naming signature established by Paradoxe, the brand's feminine fragrance. Both names play with the letters of Prada itself, serving as “an invitation to resist the constraints of conformity and embark upon an adventure of finespun shifts exploring multiple ways of expressing one's identity”.

The fragrance also represents the culmination of a collaboration between three perfumers renowned for their craftsmanship: Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville. Born out of dynamic conversations and experimentations, their work redefines masculine perfumery through unexpected compositions that challenge traditional structures.

The result is an ambery woody signature that encapsulates what the brand describes as “a characteristically Prada tension” complex in its simplicity, bold in its restraint.

Where conventional fragrances follow a pyramid structure opening with top notes, followed by heart and base, Paradigme deliberately inverts this familiar architecture. In a symbolic echo of the iconic Prada triangle, the composition traces itself from the bottom up in what the creators term a “reverse pyramid”. This unconventional approach creates an unexpected yet highly sophisticated fragrance that boldly rethinks traditional creation methods.