IT'S A FAMILY AFFAIR

Alongside her brother, Caroline Scheufele leads a proudly Swiss watch and jewellery firm from innovation to innovation

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Caroline Scheufele's family acquired Chopard when she was barely two years old, so it's no exaggeration to say she’s grown up with the brand.

She is also the reason the brand moved into jewellery: it was established in 1860 as a watch company, which her parents bought in 1963; it wasn't until 1985, when a 17-year-old Caroline sketched a clown pendant with diamonds and coloured stones floating in its stomach, that the business expanded into this new arena. Her parents Karin and Karl Scheufele III decided to put her design into production, launching the maison’s first jewellery line.

She is famed for this innovative spirit. In 1998, she proposed redesigning the iconic Palme d'Or trophy for the Cannes Film Festival, a symbol whose design had remained unchanged for 50 years. By crafting the new trophy and establishing Chopard as the festival's official partner, she secured the brand's identity as a red-carpet jeweller.