BAUBLE BAZAAR VOLUME 4

A NOSTALGIC EXTRAVAGANZA CELEBRATING ENTREPRENEURSHIP

- P R Gayathri

In a world where innovation and creativity have become the lifeblood of small businesses, Techture stands as a shining example of what can be achieved when passion meets purpose. Founded by S. Lekha Shree and Aaron Roshan Matthew, Techture started as a humble passion project, focused on crafting compelling posters and conducting marketing campaigns for small businesses. However, this venture soon evolved into a flourishing enterprise with a mission to empower and elevate budding entrepreneurs.

Techture's journey began with a simple goal: to help a home baker grow her Instagram presence through the use of eye-catching posters. Little did they know that this initial step would be the catalyst for a much larger mission. As the COVID-19 pandemic reshaped the business landscape, countless individuals ventured into entrepreneurship, seeking new ways to thrive in challenging times. Techture's path transformed into a full-fledged endeavor dedicated to guiding these entrepreneurs in navigating the digital landscape and enhancing their businesses.

Over time, Techture's ambitions expanded, shifting from assisting one small business at a time to significantly increasing the visibility of many more. This drive led them to the world of pop-up exhibitions, igniting their passion for orchestrating events with a unique focus on supporting neophyte entrepreneurs.