Denemek ALTIN - Özgür
Cool As Ice
Robb Report Singapore
|February 2025
Mercedes-Benz’s brainy, down-to-earth CEO Ola Källenius is an expert at racing a nearly 4-ton truck across a frozen lake. Can he steer the marque’s electric vehicle-focused future as adeptly?

Ola Källenius is standing in a cold, bare workshop just south of the Arctic Circle in his native Sweden. A heavily disguised prototype of the new electric G-Class SUV—not yet launched when we meet—has just returned from highspeed, low-grip testing on tracks cut into the frozen lakes nearby and is being hoisted into the air on a hydraulic lift for inspection. As it drips meltwater onto the concrete floor, Källenius, CEO of the Mercedes-Benz Group, eats his lunch (today, a pre-made sandwich and a carton of juice) and speaks in fluent German to the mostly Austrian engineers who spend months in this bleak locale ensuring that the company’s new models can cope with the types of conditions in which vanishingly few customers will ever actually drive. They discuss the truck’s handling on ice and the progress of its test programme. Källenius compliments them on the car’s dynamics—how stable it remained even at speed, how safe he felt driving it—and asks them how long they’re here.
“There are some harsh realities to this job and to the car industry,” he tells me later. “But this is what I love doing: spending time with our designers or driving with you on an ice-lake in Sweden or talking to these engineers. I wanted to congratulate them on what they’ve achieved. We get to enjoy a nice couple of days here, but they’re here for a long time.”
Bu hikaye Robb Report Singapore dergisinin February 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Robb Report Singapore'den DAHA FAZLA HİKAYE

Robb Report Singapore
BEST OF THE BEST - Design
A guaranteed conversation starter, Signature Kitchen Suite’s Mantle components are unlike anything that have come out in recent years.
3 mins
September 2025

Robb Report Singapore
BEST OF THE BEST - Wings
In January, Boom’s XB-1 became the first civil supersonic jet to break the sound barrier since the Concorde.
4 mins
September 2025

Robb Report Singapore
REALTY CHECK CREME DE LA CREME
Presenting this month's hottest properties for another place to call home.
2 mins
September 2025

Robb Report Singapore
BEST OF THE BEST - Water
The largest yacht by volume that has been built in the Netherlands, the 390ft Breakthrough justifies its name.
4 mins
September 2025

Robb Report Singapore
Raw Potential
Hundreds of objects from more than a century of jewellery and watch design are now on view at the Victoria & Albert Museum in London till November 2025. These are the few you can’t miss.
3 mins
September 2025

Robb Report Singapore
A Bubble Of Serenity
Regent Phu Quoc invites guests into a cocoon of calm, culture, and creativity.
3 mins
September 2025

Robb Report Singapore
The Next Generation Don't Just Want Wealth.They Want A Say
A quiet shift is taking place across Asia’s ultra-wealthy families. As succession plans begin to take shape and decades of capital moves from one generation to the next, many heirs are pushing for something different. More than just access to wealth, they expect bigger a role in deciding how it is used.
3 mins
September 2025

Robb Report Singapore
BEST OF THE BEST - Wheels
In a category defined by superlatives, the Battista (from US$2.5 million) still defies apt descriptors when it comes to acceleration, agility, and design.
4 mins
September 2025

Robb Report Singapore
Sweet Spot
London's most innovative chefs are reinventing the classic baba au rhum by replacing the titular tipple with unexpected drams.
3 mins
September 2025

Robb Report Singapore
Designing in the Age of No Easy Answers
At Design Futures Forum, visionary creatives, scientists, and strategists explore how design can lead us through uncertainty—by embracing complexity, not avoiding it.
2 mins
September 2025
Listen
Translate
Change font size