Carpe Diem

JW Marriott’s Stay in the Moment experience encourages guests to embrace the fleeting yet profoundly meaningful moments of life at JW Marriott Jeju Resort Spa.

- Juern Ng

IN THE AFFLUENT neighbourhood of Seoul, Gangnam District has never been short of attraction and fascination. There, JW Marriott recently launched its Stay in the Moment Asia-Pacific campaign with a Korean drama-inspired video featuring South Korean actor Lee Minho-befitting Gangnam's reputation for sophistication and entertainment.

In the video, the narrative unfolds in a dramatic tapestry of betrayals and power struggles. A family divided by circumstance eventually uncovers the meaning of peace through the beauty of human connections, self-discovery and strong familial bonds that are forged in unforgettable moments.

Set against the backdrop of JW Marriott's breathtaking natural surroundings, the visuals serve as a compelling testament to the enriching experiences designed for rediscovery.

"The Stay in the Moment campaign focuses on the discerning luxury traveller who seeks well-being, mindfulness and profound connections-all the elements that speak to the spirit of the JW Marriott brand," says John Toomey, chief sales & marketing officer Asia Pacific (excluding China), Marriott International.

"I appreciate and am aligned with the JW Marriott brand's seamless attention to people, nature and culture," Lee says. "The Stay in the Moment philosophy by JW Marriott inspires me as an actor as well. Embracing the present moment and cherishing special memories not only provides a comforting rest but also acts as a catalyst for personal growth." When asked about which JW Marriott property he'd like to experience in the future, Lee replies: "I'd like to visit JW Marriott Jeju because I enjoy the island's views and landscapes."