The Download: "Luxury is what you feel through the senses"

Tarun Tahiliani is one of India's foremost fashion designers, known for blending traditional Indian textiles and techniques with contemporary silhouettes. After studying at the Fashion Institute of Technology (FIT) in New York, he co-founded Ensemble, one of India’s first multi-designer boutiques, in 1987.

- Aindrila Mitra

In the ’90s, he launched his eponymous label renowned for bridal couture, luxurious draping, and intricate embroideries. His designs are known for their craftsmanship and structure, creating a modern, global aesthetic that retains a deep connection to Indian heritage.

What was the turning point for the Indian karigar?

I would say in the 2000s [when] people started getting educated about different kinds of Indian craft. Media also played a big role. Global interest emerged, and Indians also took a lot of cues. I think the press was amazing, and there wasn't as much noise as there is today. Things were more considered. It was not so isolationist; it was simple.

You have often said that ‘whatever endures is not loud.’ Isn’t that dichotomous with India’s ethos?