The Apple Cart iPhone 17, Pixel 10, And Beyond

From Cupertino to Mountain View to Seoul, the week's tech drops weren't just announcements; they were a coordinated blitz to remind you that your current device is already outdated

- By Niraj Kakade

This was one of those rare weeks where Apple, Google, Samsung, and even Motorola seemed to collectively decide that restraint was overrated. New iPhones landed with upgraded chips and sharper cameras, Google went big with its Pixel 10 line and a foldable that feels like a real contender, Samsung doubled down on giant tablets, and Motorola tried to prove laptops can still surprise. Throw in fresh AirPods and three new Apple Watches and you have a launch cycle that felt less like a product rollout and more like a tech arms race, each company daring the others to blink first.

APPLE IPHONE 17 PRO AND PRO MAX

The Pros are where Apple flexes hardest with triple 48MP Fusion cameras including the longest 8x optical-quality zoom ever on an iPhone and vapour chamber cooling to keep the A19 Pro chip performing at absurd levels while the battery claims the longest runtime in iPhone history perfect for those who live on their phones as much as Apple lives on hype and the 6.3 and 6.9-inch ProMotion displays climb to 3000 nits peak brightness with 120Hz smoothness plus Ceramic Shield 2 finally wraps the back as well and preorders open September 12 if your bank balance is feeling brave.

Price: 1.34 lakh & Rs 1.49 lakh

APPLE IPHONE AIR

The Air is Apple's thinnest phone ever at just 5.6mm with a titanium frame that makes even the Pro look chunky while ditching physical SIMS entirely for eSIM-only support a move that feels bold or terrifying depending on your tolerance for change and it runs Apple Intelligence with all-day battery life plus up to 1TB storage in a design that screams minimalist flex.

Price: 1.19 lakh

APPLE IPHONE 17