Paying it forward with TFG

How Markham and Exact are uplifting communities and changing lives across South Africa

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We live in a country where gender-based violence (GBV) continues to affect countless lives, so two of TFG's fashion-forward brands - Markham and Exact - are stepping up to use their platforms for powerful, lasting change. Beyond selling style, they are writing new narratives of hope, safety and healing by championing community upliftment through bold corporate social investment initiatives.

Since 2023, Markham has been championing a transformative cause, one that aims to address GBV at its roots. In partnership with What About The Boys?, a national movement dedicated to reshaping the narrative around masculinity, Markham is helping South African boys become the changemakers their communities need.

At the heart of this initiative lies a radical yet essential mission: redefine masculinity to promote emotional intelligence, empathy and accountability. Through school-based film screenings and powerful mentorship dialogues across the country, the campaign reaches boys in Grades 8 to 12 - a pivotal age for identity formation. The message is simple but profound: boys are allowed to feel, care and stand up for what's right.

Each teen who engages with What About The Boys? is challenged to confront stereotypes, connect authentically with others, and make a personal #DoBetter pledge committing to being part of the solution to gender-based violence.