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Make space on your beauty counter! Here's our expert-approved list of the best makeup, skincare and haircare dupes in the business

- Shraddha Chowdhury

Sorry, Charlotte Tilbury. Her beauty brand makes probably the most iconic lipstick of our generation. Pillow Talk is a soft nude pink. It's luminous. It's what Alia Bhatt wore on her wedding day. Gwyneth Paltrow, Naomi Campbell and Jennifer Lopez have worn it. It's also the most copied or "duped" lipstick shade of our time.

And Tilbury is pissed off. "When you dupe, you dupe the consumer," she said at the opening of her London store in January. For beauty lovers, a dupe lipstick, blush, cream or serum from another brand is part of the game.

We drafted celebrity makeup artist Namrata Soni, dermatologists Dr Jaishree Sharad and Dr Geetika Mittal Gupta, and digital creators Ayesha Sanghi, Aashi Adani, Namrata Pathania and Aishwarya Kandpal to build our guide. Enjoy!

Makeup

The OG: Urban Decay 24/7 Eyeshadow Mono Moondust in 'Space Cowboy' (2,500)

The dupe: ColourPop Super Shock Shadow in 'Ritz' (749) "It's the same wet, sparkly look for a fraction of the price!" - Sanghi The OG: Rare Beauty Soft Pinch Liquid Blush (*3,200)

The dupe: e.l.f. Cosmetics Camo Liquid Blush (766) "Insane pigment from just a tiny amount, easy to blend, a great range of shades." - Sanghi

The OG: Milk Makeup Cooling Water Jelly Tint (₹3,200)

The dupe: Type Beauty Hydra Jelly Tints (*799) "The Indian brand has added skincare benefits. It also has a sparkly shimmer version." Sanghi

The OG: Benefit Cosmetics Gimme Brow + Volumizing Eyebrow Gel (*1,650)