Send nudes: 2025 edition

Don't cover up! We still love makeup that looks like we've got nothing on. But we've wiped away the cakey layers of the past. Here's how to master the nude look of the moment

- Riddhi Doshi

A few weeks ago, content creator Jhanvi Bhatia (@JhanviiBhatiaa) posted a story, in which she wore nude makeup, but covered a blemish with a heart-shaped pimple patch. Her 433K followers loved it: "They all said it looks so cute and natural".

The nude look of 2025 is really about looking hydrated, happy and chill - pimple patch included. "There is no room for a cakey face," Bhatia says.

OG makeup artist Namrata Soni says that nude looks are tough. "You are wearing makeup but must make it look like you aren't wearing any. But it must also look like the glow is from your skin," she says. "That calls for good prep, an eye for colour-matching, and intelligent painting." Here's how to get it right.

Set it up. Pick shades of brown that match your skin colour, plus ones that are lighter and darker, so the look isn't flat. This means soft pinks, peaches, beige, brown and mauves.