SYMBOL Of MAJESTY
Augustman Malaysia|February 2024
Augustman presents the sequel to our definitive guide to special-edition timepieces that pay tribute to the mightiest Lord of the Chinese Zodiac
KC YAP
SYMBOL Of MAJESTY

BELL & ROSS

BR 05 ARTLINE DRAGON

In Chinese culture, dragons are believed to be the embodiment of power, with an active role in the world’s equilibrium. Bringing rain for the crops, the dragon is an omen of life. In popular culture, the dragon is the marker of strong, courageous, powerful individuals, but it also symbolises benevolence, prosperity and luck.

In celebration of the Year of the Dragon in 2024, Bell & Ross has pushed the limits of the BR 05 Artline collection into a whole new field by adopting graphic codes linked to the art of tattooing, with the aim of offering watches with ornate finishes: an ambition clearly expressed in the version embellished with gadrooning. Playing on light and shadow through the relative fineness and thickness of each stroke, this line work is crucial to transcending the realm of drawing to that of a metal tattoo.

“We wanted to launch a watch that was dressy and decorated. The BR 05 had potential, with a case with ample space for embellishment,” Bell & Ross’ creative director Bruno Belamich previously noted at the launch of the first Artline model.

Dragons are thought to be an amalgamation of many animals, with their snake-like bodies, deer antlers and eagle claws, not to mention their carp scales and eyes of a demon. For artists, the dragon motif is a tireless source of inspiration with endless variations, from the most figurative to the most refined. The artisans at Bell & Ross have perfectly captured all this and more in the BR 05 Artline Dragon. They have additionally invoked highly symbolic natural elements, such as the sun and moon, as well as references to flora and fauna, as with the swallow motif.

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