How your business brand is perceived

Know the difference between brand perception vs. reputation to maximise business growth

- NADIA HEARN

IN TODAY'S competitive business environment, where trends shift rapidly and customer loyalty is hard-won, understanding the distinction between brand perception and brand reputation is the difference between building a brand that resonates or merely echoes.

Mistake these two, and your strategies are likely to be misaligned, leaving the growth of your business on the table.

For business owners, this article explains how to distinguish between brand perception and brand reputation, shedding light on their significance and how they contribute to a brand's overall image and success.

Brand perception

The immediate impression