Living Design

For over two decades, Sarah Tham of Cube Associate Design has shaped homes, institutions and workplaces through context-led design that prioritises people, purpose and longevity

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When Sarah Tham launched her interior design firm, Cube Associate Design, in 1998, she had two things in mind: to fully exercise her creative instincts, and for the industry to move beyond execution alone into a more thoughtful, design-led realm of creativity. Over two decades, Tham's portfolio has spanned luxury residential homes, conservation properties and bespoke commercial spaces. She approaches each project as a unique narrative shaped by the context of the space and the lifestyle of its inhabitants. “Good design improves quality of life and should feel timeless rather than trend-driven,” she says, explaining her firm's ethos.

The intention and attention to detail has not gone unnoticed. Cube Associate Design has received significant industry recognition, including the Interior Design Excellence Awards by the Interior Design Confederation Singapore from 2022 to 2024, the Singapore Good Design Mark Award in 2023, and recognition at the Singapore Interior Design Awards for exemplary workspace design.

Tham’s personalised approach, which refrains from imposing a singular signature and allows each project to evolve its own identity organically, also earned her recognition as one of Singapore’s 30 Influential Spatial / Interior Designers for 2025 by the Society of Interior Designers Singapore.

To Tham, every project begins with listening and understanding the client’s routines and values. “I believe this is one of the most important aspects of being a good designer—listening carefully and translating those insights into spaces that truly support the way people live,” she adds.

HOMES THAT BREATHE