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Elle Decor US
|September 2025
A new Peter Marino-designed Dior flagship predicts the future in store.
Delphine Arnault, CEO of Christian Dior Couture, and architect Peter Marino in the new Dior flagship in Manhattan, which his firm designed. The stairwell features a rainbow-hued diorama of archival Dior designs.
“It’s always been Peter, since I was a child,” says Delphine Arnault, chairman and CEO of Christian Dior Couture. She is speaking of Peter Marino, the black-biker-leather-clad architect who has almost single-handedly redefined luxury retail since he began working with the French fashion house decades ago. Arnault was just 10 years old when she first visited 30 Avenue Montaigne, the brand's Paris flagship, which had been Mr. Dior's own couture salon. In the 1990s Marino was tapped to rejuvenate the space for the first time. His ability to walk elegance to the edge of daring immediately made a mark; on his watch, mere walls might feature silver-leafed leather, peacock feathers, or museum-worthy art.
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