DIVINE ARTS

Mystical elements and sorbet hues abound at the Alémais Sydney office, inspiring the brand's vibrant fashion designs.

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Bold, colourful and expressive, the Sydney offices for fashion label Alémais were designed to stimulate the senses and breed creativity. Yasmine Ghoniem of YSG Studio was engaged to create the dreamy interiors, and she shares all the details here. WHAT WAS THE CONCEPT FOR THIS SPACE? Just as Alémais clothes have a way of announcing themselves given their flair for colourful prints and embellishments, arriving within the brand's new design HQ could be likened to entering a galaxy of limitless imagination. Beneath a constellation of fibreglass moon pendants, myth and fashion fantasy orbit in a dream-like diaspora. CAN YOU DESCRIBE THE SET-UP? Located above street level in a Surry Hills warehouse, the space brims with seamless efficiency. Its central nucleus comprises a conjoined design and pattern-making zone where new collection ideas take flight.