Formulations that speak to the rhythm of women's wellness

Finding success in the women's hormonal health market requires credible claims and convenient concepts

- By ELENA GERONA

WOMEN's health has become a priority of many nutrition-focused ingredients companies.

It is meant to positively impact women’s wellbeing, and to create a ripple effect around their families and communities, according to Dr. Celia Ning, Scientific Affairs senior director for Kerry.

Centuries of tradition have called on women to be primary homemakers and to be responsible for raising children. “So, when we invest in women or prioritize women’s health, it’s not just about care. It's unlocking the potential of the whole family or unlocking the potential of the whole society,” she said.

Indeed, the World Health Organization confirms that investing in women’s health is a strategic necessity for achieving sustainable development and fostering equity across the globe.

Female-focused consumer data gathered by Kerry indicates that 52% of those surveyed are moderately or extremely concerned about women’s health issues while 44% are looking for new solutions to prevent or treat women’s health issues.

Compared to men, women go through many more life stages and through these “milestones”, whether puberty, menstruation, pregnancy or menopause, and women certainly need very special nutrition care, she also noted.

Kerry addresses how customers can differentiate their wellness solutions through bioactives with clinically validated benefits. In the APAC women’s health market, female-centric products can be developed to offer natural remedies in novel and functional formats.

Two such ingredients from the ProActive Health Portfolio are positioned for women seeking safe, natural and lasting health solutions to life cycle challenges: Caronositol Fertility® for women with reproductive health challenges and Sensoril® for improving the quality of life of postmenopausal women.

Life cycle challenges