The latest addition to the popular "OKAY Hyundai" series, the new campaign, titled "The Drop", seamlessly integrates the allure of sneaker culture with the dynamic, adventure-driven lifestyle of the all-new fifth-generation Santa Fe.
"The Drop" immerses viewers in the electric atmosphere of a sneaker release, spotlighting Black-owned brands like Brandblack and Black talent both in front of and behind the camera. Produced by FELA, a Black-owned production company, and directed by Julien Christian Lutz (Director X), known for iconic music videos, the campaign captures the essence of sneaker culture.
Collaborating with Culture Brands, CEO Eunique Jones Gibson and Executive Producer Jessica Toscano spearheaded the vision with intention. The spot also features the soundtrack “Big Fish” by Vince Staples. Through each cultural nod, the 2024 Hyundai Santa Fe reveals itself as the true coveted “drop”.
Hyundai “The Drop” African American TV Ad
“It’s imperative to break new ground. With ‘The Drop’ we’re driving the 2024 Hyundai Santa Fe into the limelight through an intentional and fresh cultural perspective, aligning our creative ingenuity with the dynamic experiences of Hyundai’s ever-evolving consumer base,” said Angela Zepeda, CMO of Hyundai Motor America.
Bu hikaye Food & Health dergisinin May 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Food & Health dergisinin May 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Six Natural Ways To Lower Your Blood Pressure
Taking medication to lower high blood pressure is a proven way to reduce your risk for heart disease.
DESIGNER ANAMIKA KHANNA COLLABORATES WITH THE GIFT STUDIO ON LIMITED EDITION HAMPERS
Fashion designer Anamika Khanna has collaborated with gifting brand The Gift Studio to launch limited edition collection of luxury gift hampers.
EXPERIENCE THE ULTIMATE SUMMER RETREAT @ RAFFLES UDAIPUR
National, April 2024 - Raffles Udaipur invites guests to immerse themselves in a world of unparalleled luxury and relaxation this summer.
OOCYTE CRYOPRESERVATION FOR THE MODERN WOMAN
Recent birth statistics show an increased delay in childbirth until much later. This trend is largely due to women pursuing PG degrees and higher level of professional achievements that demand time and effort.
HYUNDAI UNVEILS THE NEW 2024 HYUNDAI SANTA FE HERALDING SNEAKER CULTURE
FOUNTAIN VALLEY, Calif: Hyundai in collaboration with Culture Brands, its African American marketing agency, launched their new multicultural campaign featuring the highly anticipated 2024 Santa Fe SUV.
CARTIER UNVEILS ITS HIGH JEWELLERY WORKSHOP - THE LARGEST IN THE WORLD
With nearly highly craftsmen 200 skilled united under one roof in Paris, Cartier has the world's largest fine jewellery workshop.
TAJ BEKAL RESORT & SPA, KERALA REIMAGINED
Taj Bekal Resort & Spa, Kerala is a 5 star resort in Bekal has 75 laterite villas and rooms inspired by the design of Ketuvallam houseboats beckon you in.
TOP 10 ONLINE FOOD DELIVERY APPS IN INDIA
Food delivery apps have revolutionized the way we order food, with just a few taps on our smartphones.
INCA SHOWCASES A GLAMOROUS TAKE ON SUSTAINABILITY AT LAKMÉ FASHION WEEK X FDCI WITH DIA MIRZA
Inca presented a glamorous and fluid take on sustainability on day two of Lakmé Fashion Week x Fashion Design Council of India with with womenswear collection 'Love is a Verb'.
JIMMY CHOO LAUNCHES 2024 BEACH CAPSULE COLLECTION IN INDIA
Luxury accessories brand Jimmy Choo has launched its Beach Capsule Collection for 2024 in the Indian market. The collection brings a selection of resort style handbags and footwear to its flagship stores in the country.