Cocky Cookies

Cookies which come in a multitude of shapes, sizes, colours and flavours have been proving popular with consumers of all ages. And their popularity has risen over the last couple of years when the people were forced to work from home during the pandemic.

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This also made the bakers turn to new ingredients as the consumers became more aware of healthy food. Today, the cookies are proving extremely popular and the global market size for cookies is expected to touch $ 44.01 billion by 2025. According to Barry Callebaut in the 52 week period ending August 2022, sales in the cookies category reached $10.8 billion, a 9.4% increase in one year! This is indeed going to tempt many enterprising entrepreneurs to venture into this field. Ashok Malkani examines the market and various other aspects for the convenience of these entrepreneurs.

Mention cookies and you have everyone from kids to the elderly - drooling. Besides the delectable taste cookies are also good for your soul. Studies have revealed that people who consume a cookie once a week (minimum) live a happier and more satisfying life! Sharing cookies is much easier than sharing sweets or desserts. Love for cookies has today made cookies one of the fastest selling bakery products across the globe.

The global cookies market, estimated to grow at compound annual growth rate (CAGR) of 5.5 per cent from 2019 to 2025, is expected to reach $ 44.01 billion. by 2025. According to a report by Grand View Research, rapid urbanization along with increasing disposable income levels in emerging economies, such as China and India, is projected to boost the product demand all across the globe.