TURNING POINT

Fashion, objects and artworks converge as Jonathan Anderson takes his eponymous British label in a new direction

- HANNAH SILVER

I like change. I have wanted to change things around for two years now, and finally I feel at one with who I am today and what the brand means,' says Jonathan Anderson of his label's new lean into cultural lifestyle. This new brand direction, which takes shape in everything from the JW Anderson store architecture by Sanchez Benton, to the championing of homewares, art and artisanal goods inside them, is driven by Anderson's love of collecting and curating. His passion shines through in the joyfully eclectic selection - 'things that I either want to wear or want to live with,' says Anderson - which ranges from ceramics by Akiko Hirai to Lucie Rie mugs and Charles Rennie Mackintosh's Scottish oak stools.