LOCAL HERO

London studio Holloway Li’s recent makeover of Polish hotel Puro Poznan is right up our street

- LAUREN HO

We expect to find design-forward hotels in cities such as London, New York and Copenhagen, so when Puro Hotels opened its first property in Wrocław in 2010, we sat up and took notice. The brand has since grown to include seven hotels across Poland, putting the country on the design map thanks to a vibrant approach that blends the local heritage with a bold, contemporary aesthetic by the likes of studios such as Conran and Partners and De Salles Flint.

Puro Poznań recently emerged from a top-to-toe overhaul, just in time for its tenth anniversary. As with the brand’s other properties, the design, led by London-based studio Holloway Li, has been informed by the hotel’s location, drawing on its home within the city’s historic Old Town. ‘We chose to introduce a natural material palette and focus on a series of new key elements that would have the most impact along a guest’s journey,’ explains project designer Grey Grierson.