Keeping It Playful

Coach Play puts fun into fashion once again.

- Stuart Danker

The second instalment of Coach Play is here, and it can be found in A Place Where (APW), Kuala Lumpur. This comes hot on the heels of the first Coach Play that was opened in Ipoh.

The concept of Coach Play APW draws on the venue's history, which was originally a printing factory. And that ode to heritage is visible throughout the entire space, what with the archival Coach advertisements and classic house codes on full display.

Coach Play aims to turn fashion into fun, getting customers not only to simply partake in retail, but to experience the brand as a whole. And that is exactly what guests will do when they step into the venue.