LIZA THROUGH THE LOOKING GLASS

It's a match made in beauty heaven: Liza Soberano and BYS cosmetics, two upstarts making waves and challenging the status quo of their respective fields

-  STEF JUAN

Consider the curious case of Liza Soberano, one of the most beautiful and accomplished Filipino actresses of her generation.

She has been in show business longer than she was out of it, having started at 12 years old as a model and getting her first acting role at 13. She is now 26 years old, beyond famous, highly in demand, traveling the world… and she can’t seem to keep herself out of trouble.

You see, Soberano is not afraid to change and grow, even if it disturbs the waters of public perception. As a woman who grew up in the public eye, it could not be helped that many people — both fans and anti-fans — would rather she remains a celebrity who stays in her lane, does as she is directed, and maintains the image that they have all gotten used to.

Unfortunately for them and fortunately for her and the rest of us, Soberano is finally coming into her own as a person and as an artist.

Then there is BYS Cosmetics, an Australian beauty brand with a strong presence in the Philippine beauty landscape. Instead of sticking to what works and what is popular, BYS keeps on pushing the envelope, with a strong resolve to innovate and challenge what is considered to be “nice and pretty.”

BYS singled out Soberano to be their brand ambassador specifically because it has found a kindred spirit in her when it comes to breaking glass ceilings and having true grit to go against the grain.