Sweet FANTASY

Turkish jeweller Begüm Khan talks about her partnership with Maison Guerlain for the 2023 holiday season 

- MELISSA MAE

As the festive season arrives, we’ve seen many exciting and exclusive partnerships coming to fruition, one being Guerlain and Turkish jeweller Begüm Khan’s Beelieve in Fantasy collection. Born from a shared fantasy world created through the coalition of both brands, the range marks the amalgamation of beauty and riches, showcased through a number of exceptional ornaments — in the form of intricately designed perfume bottles, jewellery plates and lipstick cases — just in time for Christmas.

“Guerlain is one of the oldest beauty brands in the world,” says Khan when asked why she felt compelled to agree to the partnership. “They have a rich and sophisticated legacy of 200 years. It is a brand that I have known, used, and cherished since my childhood, so when they came to me, I didn’t blink or hesitate a minute. I was proud, happy and enthusiastic to start working with them. I’m glad that I’m part of this beautiful family.”

Below, Khan shares more about her start with jewellery making, creative process and takeaway from the partnership.

Tell us about your history with jewellery design.