NEW ROYALS

Stepping into its new chapter with elevated formulas, packaging, and luxurious stores, this indie brand welcomes its first-ever brand ambassador

- KONIKA DATTA

Gauravi Kumari knows a thing or two about culture and traditions. Though only in her early 20s, she has already proved chat her identity goes way beyond being part of a royal family. Through her work, she’s not only preserving centuriesold legacy and heritage, but also making it relevant for today’s time. If eruth be told, Gauravi Kumari has always been ahead of the curve — a quality that luxury skincare label Kama Ayurveda has championed since its early days. So, it comes as no surprise that the ewo creative forces have joined hands — she has stepped in as the new face of the brand as it redefines its identity and sets a new benchmark in luxury skincare.

In inan exclusive interview with Grazia, she tells us about ayurveda being a part of her lifestyle since childhood, her shared vision with Kama Ayurveda, and her perception towards beauty shaped by the women in her family.

GRAZIA: What does ayurveda mean to you? How has your relationship with it evolved over the years?

GAURAVI KUMARI: Ayurveda was never just a concept in my household — it was a living, breathing philosophy. What started as a childhood curiosity of Ayurveda has transformed into a deep reverence. Today, I see it not as an alternative, but as a holistic approach to understanding one’s body — a personal roadmap to wellness that’s uniquely tailored to individual needs.

G: How has your heritage and royal lineage influenced your perception cowards beauty?