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FESTIVE FLORALS

Grazia India

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July 2023

Aayushi Maniar has managed to carve a niche for herself in India's fashion industry through an eye for traditional techniques that effortlessly lend themselves to contemporary styles

FESTIVE FLORALS

The Indian fashion industry is a blooming scene, with talented designers and brands coming into the spotlight with every passing day. Standing out isn't easy, but Aayushi Maniar's eponymous label is a lotus in a garden of roses. Her brand has been built on the kind of deep passion that takes root in childhood, with her fascination for fashion arising when her sister brought home a fashion illustration book. And that was that - Maniar knew what she wanted to do at the tender age of thirteen. What began as curiosity became a flourishing career as she pursued design professionally at Mod'Art International & Istituti Callegari Milano.

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