WATCH ME WHIP!

Homegrown beauty brand founders weigh in on the rise of whipped make-up for its luxurious comfort and intense pigmentation. Urmi Dande tunes in

- Urmi Dande

Beauty brands constantly strive to create products that enhance user experience through packaging, ingredients and texture. Over the last few years, formulations have seen constant innovation. While baked blushes were formulated to deliver intense colour and glow, microencapsulated foundations saw capsules suspended in liquid, resulting in hydrating, pigment-packed base products. And now, whipped make-up has taken centre stage, offering airy and lightweight formulations that feel akin to applying whipped cream on the face. The Beauty Blender Bounce Liquid Whip Long Wear Foundation and the Lakmé 9 To 5 Weightless Mousse Foundation have won many hearts with their whipped crème formulas that provide a long-lasting and comfortable feel.