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THE OUDASCITY OF ICHOR
Elle India
|April 2025
Swarnim Mahipal, founder and creative force behind Ichor, is bottling rebellion one drop at a time—with audacious, oud-rich perfumes that don't just scent the skin, they rewrite the rules
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In a fragrance industry filled with fleeting trends and photogenic flacons, Ichor is a brand that doesn't whisper—it seduces. Founded by Swarnim Mahipal, Ichor is India's boldest entry into the world of luxury perfumery, grounded in the richness of Indian oud and unapologetically disruptive in its storytelling.
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