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Made FOR ME
Elle India
|August 2025
By having memory, moodboards & personal taste stitched together, a new generation of Indian women is returning to tailoring, finds
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There's a certain intimacy to having your clothes made for you. A saree blouse stitched by the same tailor who did your mother's. A kurta cut to a silhouette that no ready-made rack could ever get right. In India, the ritual of tailoring has always existed, but it was reserved for special occasions: A lehenga for your cousin's wedding. An anarkali for Eid. Even men, for whom tailoring was once an everyday habit, have largely migrated to the convenience of fast fashion.
But quietly, and with striking intention, a new sartorial movement is taking root. Women in their 20s—raised on ZARA hauls and Instagram stores-are now heading to their neighbourhood tailors, not for a sharara, but for a black dress. A linen shirt. A bustier in Mashru silk. They're testing their appetite for risk while trading in disappointments that come with mass-produced homogeneity, size charts that rarely serve, and the hollow churn of trend cycles.


Bu hikaye Elle India dergisinin August 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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