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RETRO RULES

ELLE US

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August 2022

Why beauty inspired by the past is trending in the present.

- MARISA MELTZER

RETRO RULES

On a video call earlier this year, Erin Parsons, Maybelline's global makeup artist and Gigi Hadid's go-to beauty guru, is showing me her massive collection of vintage beauty products. "I am literally spending my life savings on this collection; it's so out of hand. I have probably over 2,000 pieces," says Parsons, gesturing at powder compacts promoting Franklin D. Roosevelt's presidential campaign, Maybelline's first mascara from 1917, and Revlon lipsticks from the 1960s designed to look like dolls in fur coats.

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