Greg Baldwin

The Lost Bear Studios founder on the spark behind his passion, why he keeps a secret sketchbook and his advice for budding artists

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For two decades, Greg Baldwin has focused on creating extraordinary characters across many industries, from film and television to video games and comics - always pushing a passion for storytelling and designing memorable characters. We caught up with Greg to discover what lit the fire beneath his artistic ambitions, learn how he uses his sketchbook, and explore his wide array of mechs and quirky beasts.

What inspired you to become an artist? Was there a defining moment that sparked things?

Becoming an artist wasn’t my first choice. I actually dreamed of being an animator for feature films, but even as a kid, I knew I didn’t have the patience to draw the same thing over and over. One day, I was at a friend's house, and their older brother was playing Dungeons & Dragons with his friends. They were prepping their characters and he asked me to design his. In exchange, he gave me Iron Maiden albums and Teenage Mutant Ninja Turtle comics. That's the moment becoming a character designer latched onto me; I wasn't interested in playing the game nearly as much as I wanted to be a part of creating it!

I started learning about all the amazing artists who created my favourite comic books, toys, games and films. I desperately wanted to be a part of it. Ever since then, I've been fixated on character and worldbuilding.

What role does your sketchbook play? Is it more for practice, or a sandbox for developing ideas?