BEHIND THE STREAMS...

Cricket is a religion in India, Indian Premiere League is the yearly ritual for the sport's aficionados. The viewing of IPL got another shot in the arm with a streaming service that has enabled its reach to every nook and corner of the country. And this was not just plain vanila streaming but multiple stream of single match empowering the viewer to choose what they want. How do they do it? A behind-the-scenes look...

- SWAPNIL RAJE

JioCinema has been making headlines with its record-breaking statistics after airing its maiden IPL 2023 match. The platform recorded 3.2 crore consumers watching IPL match concurrently which is a record by far for any live event being streamed globally!

The app has been streaming with free access of all IPL matches for all viewers on all different platforms. In terms of engagement, the IPL streaming continues to set new benchmarks every day. The total video views on the platform have already crossed over 1300 crore video views, setting a world record. The streaming app has been adding millions of new viewers through IPL on a daily basis. The average streaming time per match per viewer has already zoomed past 60 minutes. Average bit rate for consumption hovers little under 2mbps all through thereby reflecting on high quality streaming and consumption on CTVs.

The success of JioCinema’s IPL 2023 viewership can be attributed to its free access and differentiated content for all viewers in India and its ability to provide features for customised consumption and engagement. With its record-breaking statistics and growing popularity among consumers, JioCinema is quickly becoming one of the top platforms not only for streaming of IPL matches but also for variety of entertainment content that are getting unveiled on regular basis.