MOTHER OF THE SITCOM

The glorious, tragic story of Gertrude Berg, the creator of “The Goldbergs.”

- BY EMILY NUSSBAUM

On May 9, 1954, on the set of the CBS game show “What’s My Line?,” the week’s “mystery celebrity” strolled past a panel of blindfolded judges and, to a roar from the studio audience, wrote her name on the chalkboard: Gertrude Berg. A zaftig woman with warm, expressive eyes and a dumpling nose, Berg was dressed with Park Avenue flair, in a regal fur stole and three strands of pearls. Onscreen, a caption displayed the name she was better known by, that of a fictional character who, for a quarter of a century, had been as iconic as Groucho Marx and as beloved as Mickey Mouse: the irresistible, Yiddish-accented, malaprop-prone Bronx housewife Molly Goldberg, hollering “Yoo-hoo, is anybody?” into her tenement airshaft, the social network of its day.

The past year had been a difficult one for Berg, then fifty-four, whose family show “The Goldbergs”—originally titled “The Rise of the Goldbergs”—débuted in 1929 as a radio serial that bounced between networks before settling on CBS, becoming a national sensation. During the Depression and the Second World War, Berg had beavered away at an astonishing pace, producing, writing, directing, and starring in thousands of episodes about a hardworking Jewish immigrant family. In the process, she'd become a multimedia mogul, with an advice column called “Mama Talks,” a comic strip, a best-selling cookbook, and even a line of housedresses for full-figured women. In a national poll in Good Housekeeping, Berg was ranked America's second most admired woman, bested only by another liberal firebrand, Eleanor Roosevelt.