Siri doesn't need a 'bright' makeover. It needs to be less dim

WWDC will give Apple the opportunity to deliver on the change it’s promised for years.

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The invitations for Apple’s next keynote have gone out, and, as always, we can start poring over the artwork and tagline looking for clues. What has Apple got in store for us? Something worthwhile, we hope, but the signs are a little worrying.

Apple has sent developers their invites for WWDC 2026 (fave.co/4wTnURq), which begins on June 8. These feature the logo for Swift, Apple’s app programming language, in luminous colors on a black background, together with the customarily punning phrase “Coming bright up.”

Siri in its current form is an extremely poor voice assistant.

As my colleague Jason Cross notes, these elements (along with the brightly glowing text in the original announcement email) are likely a hint at Siri's widely anticipated interface overhaul, which is expected to include a glowing Dynamic Island during active use. And while that sounds pleasant enough, it's worrying to think that even now, Apple may believe the problem with Siri is that it isn't sufficiently eye-catching.