GUCCI BRINGS THE GLAMOUR

Demna's debut collection for the Italian label draws A-listers to Milan Fashion Week

- LAURA BENJAMIN

For its contribution to Milan Fashion Week, Gucci opted for something a little different from a traditional catwalk show.

Instead, the Italian label produced a film featuring A-list stars including Demi Moore and Edward Norton as it showcased the first collection by its new artistic director, Demna.

Despite the absence of a traditional show, last week's film premiere was just as glamorous as a runway presentation, with stars modelling items from the label as they made dramatic arrivals at the event at the Milan Stock Exchange.

PERFECT SHOWCASE