"Beetel can execute larger SD-WAN turnkey projects"

Beetel is a name we have known since the good old landline days. It was founded in 1987 and became one of India's leading home-grown brands and an established market leader in the landline phone category.

- Pratima Harigunani

Fast forward to the present, and the company is excited about its new journey as a pioneer in IT enterprise and networking solutions, SD-WAN, and collaboration solutions. Sanjeev Chhabra, Managing Director and CEO, Beetel Teletech in an interview with Pratima Harigunani provides a closer look at the pendulum's big swing from landlines to the software-defined networking world.

Tell us about the current strategy and portfolio of Beetle in India.

At Beetel, we follow a two-fold strategy. The first revolves around strengthening our partner base, enabling them to provide innovative solutions, and managing their customer relationships by establishing deep partnerships with OEMs and strategic accounts. Beetel ensures that its partners have a clear understanding of its product offerings, empowering them to address complex customer challenges. This includes emphasising, but not limiting, the development of MSI as a segment and software, security, and services as categories.

Next, Beetel is expanding and strengthening its project and services arm, with a special focus on its strategic accounts. We have established a PMO and governance layer consisting of technical and commercial representatives. Beetel is committed to providing 360-degree support, from pre-sales to post-sales, and proof of concepts.

How vast is your footprint today?

With our comprehensive network comprising 1,500+ channel partners - the system integrators, 10,000+ retailers, and 500+ distributors spanning 400+ cities in India and several cities globally, we have been able to bolster our presence and serve technology that not only connects businesses but also people together.

How strong is your enterprise segment?