"WE INTEND TO EXPAND OUR PRESENCE IN TIER 2 AND TIER 3 MARKETS"

From being the first company to introduce branded steel products in India to pioneering the franchise-based manufacturing model, Kamdhenu Limited has significantly changed the perception of TMT bars as a mere commodity.

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With an in-house capacity of 120,000 MTPA, 80+ franchise units, and a robust nationwide network of over 8,500 dealers, Kamdhenu has emerged as one of India’s largest TMTselling brands in the retail market. However, Chairman and Managing Director Satish Kumar Agarwal acclaims the success of the brand’s growth to their customer-first approach, quality, and constant quest for innovation.

In an interview with Nisha Shukla, Kamdhenu’s CMD talks about the visionary strategy that has helped him transform TMT bars from a commodity into a branded business, the secret behind the success of their franchisee model, new offerings, plans for future growth, expansion, and innovations.

With an initial investment of three crores, Kamdhenu Limited has grown to have a brand turnover of Rs 21,000 crore today. How do you reflect on your journey spanning three decades?

Looking back on our journey, it fills me with immense satisfaction. From a modest beginning with a starting capital of merely three crores, Kamdhenu Limited has flourished into a brand with a turnover of Rs 21,000 crores. This remarkable accomplishment is a testament to the dedication and perseverance of our entire team.

We have come a long way, and I am incredibly proud of what we have achieved together. But we are not resting on our laurels. We are constantly striving to innovate and expand our reach, and I am confident that the future holds even greater success for Kamdhenu.

How did Kamdhenu Limited managed to change the perception of Steel TMT Bars from a commodity to a branded business over the years?