AYUSH TAINWALA ON LAVIE "BAGGING" ITS PLACE IN RETAIL INDUSTRY

In this exclusive interview, Ayush Tainwala, CEO, Bagzone Lifestyles Pvt Ltd shares Lavie’s success story, driven by a sharp focus on innovation, franchising, and technology adoption.

- By Parina Sood

Tell us a bit about your entrepreneurial/ professional journey.

Coming from a family with a deep-rooted legacy in manufacturing and retail, I’ve grown up with a ringside view of how businesses evolve, not just in terms of scale but in staying relevant to people's lives. When I joined Bagzone, it wasn’t just about expanding Lavie as a handbag brand, but about shaping it into a lifestyle ecosystem that women across India could connect with.

It's been a decade of learning by doing, understanding consumer preferences from Tier I to Tier III cities, and building our own retail footprint while also learning from the online boom. We’re constantly evolving, entering new categories, testing new formats and using technology to sharpen our decisions. The scale we've achieved is gratifying, but it’s the constant pursuit of innovation that keeps me going.