THE QUICKENING OF BEAUTY!

To cater to the quick commerce model, brands are launching products specifically tailored for rapid delivery. Miniatures, curated kits, and essential skincare items have become popular choices.

- VAISHNAVI GUPTA

The beauty industry is undergoing a significant transformation with the rise of quick commerce, reshaping how consumers shop for personal care and skincare products. Driven by the demand for speed, accessibility, and convenience, beauty brands are adapting their strategies to cater to the fast-paced lifestyles of modern consumers.

Companies like Etude, Fixderma, and Innisfree India are at the forefront of this shift, leveraging rapid delivery platforms to enhance customer experience and drive business growth.

The Evolution of Quick Commerce in Beauty

Quick commerce initially gained traction by fulfilling urgent, last-minute needs.

However, it has evolved beyond immediate necessity into a key retail channel, offering brands a new way to reach consumers.

Platforms such as Nykaa, Myntra, Blinkit, Zepto, and Swiggy Instamart have successfully integrated beauty products into their rapid delivery models.

Etude noted that speed and accessibility have become non-negotiable in today's beauty industry.