HOW TECH IS CHANGING THE PET CARE INDUSTRY

The growth of the Indian pet care industry is inevitable, with a higher number of individuals adopting a furry friend, especially post-pandemic.

- ARITRA GHOSH

“India is the country with the fastest growing pet care market, with over 20 million pet dogs and around 19 million other animals. The pet care industry in India has the potential to be very profitable. Over the next five years, the pet food market, which is currently worth about Rs 4,000 crore is anticipated to expand to reach Rs 10,000 crore by 2025,” said Ambarish Sikarwar, Business Head, Zigly. The growth of the pet care industry can be attributed to the changing attitude towards pets as well as growing income in nuclear households owing to which numerous brands such as Supertails, Goofy Tails, Zigly, Wiggles, etc have joined the bandwagon, catering to pet needs. The fastest-growing sectors include pet food which captures two-thirds of the market revenue followed by pet accessories, grooming, and healthcare. Wiggles aims to integrate pet care offerings and is built to be an omnichannel brand that can serve pets and their families, across touchpoints with solutions that are made for the Indian market.

Having a digital-first approach, Supertails has over 10,000 SKUs and more than 200 pet care brands, while Zigly has over 8 experience centers across Delhi NCR and is serving more than 30,000 pets and pet parents through its website and app.

WHY PET CARE? 

Unorganized players have historically been the main drivers of the pet care sector in India, however, given the increased attention the industry is receiving, organized companies are now getting more opportunities to enter the market.