FOOTPRINTS EVERYWHERE

Bata's Bold India Map with 1900 Stores

- VAISHNAVI GUPTA

From pioneering retail formats to launching youth-focused campaigns, Bata's journey spans nearly a century of innovation, style, and commitment to quality. Now, with digital expansion and strategic partnerships, Bata is stepping deeper into both urban and rural markets, bringing accessible, stylish footwear to every corner of the country.

Since its inception in 1924, Bata has paved an extraordinary journey in India, transitioning from a modest workshop to becoming a footwear giant synonymous with quality and affordability. Bata’s founder, Thomas Bata, arrived in India from the white Alps of Switzerland, with the vision to source leather and rubber, only to realize the vast potential of the Indian market. This led to the establishment of a small workshop on the banks of the Hoogli River, and the eventual development of Batanagar – India’s first planned Industrial Township dedicated to footwear production.

Through decades of unwavering commitment, the company expanded its presence, introducing iconic brands like Power, North Star, and Marie Claire, which resonated with generations. From opening 779 stores by 1960 to pioneering new concepts like large-format stores and ‘Red’ concept stores, Bata has continuously innovated. The brand further evolved, aligning with younger audiences through campaigns like 'Surprisingly Bata' and celebrity endorsements with Kriti Sanon and Kartik Aryan.