CJ Olive Young woos tourists in search of K-beauty's famous 'glass skin'

Free skin scans in its physical stores are driving loyalty beyond Korea.

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South Korean beauty retailer CJ Olive Young Corp. is expanding its self-operated skin analyser machines nationwide as it tries to woo foreign tourists who want K-beauty's highly coveted "glass skin."

The free skin scan service went viral on social media and increased customer engagement, with about 72% of foreign shop visitors using the service, Se-hoon Jin, executive vice president of global platform business at CJ Olive Young, told Retail Asia.

"International [visitors] often begin by researching various product categories on social media, then make additional purchase decisions after receiving in-store consultations from staff," he said.