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Inside Alter Type"s Philosophy Of Typography
Outlook Business
|January 2026
Andy Naorem Co-founder and ECD, AlterType Creative Ventures
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What excites you most about the current evolution of typography in India and globally?
The rise of multi-script typefaces is fuelling a transformative phase in global typography, driven by the need for harmonious visual systems across diverse languages. With type design tools becoming easier and more accessible, the number of designers creating fonts for multiple scripts has grown significantly, leading to fresher ideas, innovative designs, and richer typographic expression.
In India as well, many independent designers and type foundries are redefining the Indic-script typographic landscape with new design approaches and forward-looking typographic ideas.
Why do you believe brands underestimate the strategic power of type?
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