DRIVING THE FUTURE OF LUXURY AUTO MANUFACTURING

A CONVERSATION WITH VYANKATESH KULKARNI, EXECUTIVE DIRECTOR AND HEAD OF OPERATIONS MERCEDES-BENZ INDIA, ON DIGITALISATION, EVS, SUSTAINABILITY, AND INDUSTRY 4.0

- SUJATHA VISHNURAJ

Mercedes-Benz India is the Indian subsidiary of the German luxury carmaker Mercedes-Benz, one of the world's most prestigious and well-known automotive brands. With a rich heritage spanning more than 100 years, Mercedes-Benz is synonymous with luxury, performance, and innovation. The company's reputation for engineering excellence and cutting-edge design has made it a leader in the global automotive industry. In India, the luxury auto manufacturing industry is a niche segment that caters to affluent and discerning buyers who demand nothing but the best. Despite its relatively small size, the Indian luxury car market is growing at a healthy pace, thanks to rising incomes and an increasing number of high-net-worth individuals in the country. As a result, India's luxury auto manufacturing industry is becoming more competitive, with major players like Mercedes-Benz vying for a larger share of this lucrative market.

WE STRIVE TO CATER TO BOTH ICE AND EV SEGMENTS, ENSURING A SEAMLESS TRANSITION WHILE MEETING DIVERSE CUSTOMER EXPECTATIONS.

In an exclusive interview with Vyankatesh Kulkarni, Executive Director of MercedesBenz India shares about Digitalisation, EVs, and Sustainable Manufacturing.