Design lies in the details

Constantly innovating is the secret to Nivedita Saboo's success. In a conversation with MARWAR, the luxury couturier talks about her business and flavour of fashion

- Rachna Virdi

I have enough clothes" is something no girl ever said! Be it for a wedding or a special celebration in the family, clothes are one of the quintessentials and one can never buy enough of them. Nivedita Saboo, founder and creative director of the eponymous label Nivedita Saboo Couture, understands your desires and works to deliver the best when it comes to fashion. Her label aims at creating the best of designs for its clients and this philosophy is reflected in its opulent logo that signifies the magnanimity of the brand and the people behind it.

Her iconic store Nivedita Saboo Couture in Juhu, Mumbai, is a fine example of glamour and luxury. Spread across 3500 sq ft, the expansive space houses the finest bespoke collections by the luxury couturier that have dressed up some of the biggest names in the world of glamour. Like her clothes, her brand is a dream for fashion enthusiasts.

The creative inspiration 

Nivedita Saboo discovered her creative side at a young age, and spent her childhood finding joy in exploring various avenues of creative expression by learning refined hobbies such as sketching, making music, and performing kathak. Exposure to these hobbies led her to pursue fashion at National Institute of Fashion Technology, graduating summa cum laude as a gold medallist and she stepped into the world of fashion at 19 years. After a two-year stint as the Head Designer with Arvind Brands, she amassed a depth of technical knowledge and launched her own luxury fashion label, Nivedita Saboo Couture in 2002.