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Performance-Based Advertising Spurs Growth
Inc.
|November 2022
Spurrier Group succeeds while empowering women and supporting its community.
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More than a century ago, John Wanamaker famously complained that half the money he spent on advertising was wasted, but he just didn't know which half. Since then, devising a way to accurately measure advertising's impact on sales performance has been the holy grail of marketing. The thought leadership team at Spurrier Group, a boutique advertising agency based in Richmond, Virginia, has found it.
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